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By Helen Doick

When Nutella said that they wanted to make their jars as unique as the person buying it, we thought phar that’s not possible!………so they had this crazy idea they would do just that and make seven million different jars, yep …seven million different jar designs, one for each consumer.

So team IPM got on board with agency THINK Display and client Ferrero to make a fully integrated campaign titled ‘Unique’. Media consisted of 30 sec and 15 sec TVC, social cutdowns, Print and POS………


Director and Photographer: Steve Greenaway

Producer: Helen Doick

Prod Co: The Incredible Picture Machine

Creative Director: Curtis Hayne

On Set Producer: Mark Gardiner

Post Producer: Sam Allison

DOP: Andre Duebel

1st AC: Jono Heighes

Digital: Bryn Donkersloot

Gaffer: Grahame Dickson

Gaffer Assist: Archie Brown

Stylist: Lydia Jane Saunders

Stylist Assist: Kathryn Blom

Hair and Make Up: Michelle Dube

Hair and Make Up Assist: Kati Nagy

Editor: Dean Friske

Colourist and Online: Matt Fezz

Audio: Smith and Western

Retoucher: Dave Mercer

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