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When Nutella said that they wanted to make their jars as unique as the person buying it, we thought phar that’s not possible!………so they had this crazy idea they would do just that and make seven million different jars, yep …seven million different jar designs, one for each consumer.

So team IPM got on board with agency THINK Display and client Ferrero to make a fully integrated campaign titled ‘Unique’. Media consisted of 30 sec and 15 sec TVC, social cutdowns, Print and POS………


Director and Photographer: Steve Greenaway

Producer: Helen Doick

Prod Co: The Incredible Picture Machine

Creative Director: Curtis Hayne

On Set Producer: Mark Gardiner

Post Producer: Sam Allison

DOP: Andre Duebel

1st AC: Jono Heighes

Digital: Bryn Donkersloot

Gaffer: Grahame Dickson

Gaffer Assist: Archie Brown

Stylist: Lydia Jane Saunders

Stylist Assist: Kathryn Blom

Hair and Make Up: Michelle Dube

Hair and Make Up Assist: Kati Nagy

Editor: Dean Friske

Colourist and Online: Matt Fezz

Audio: Smith and Western

Retoucher: Dave Mercer

Carnival Cruise

Five days, 1,850km and 60 anti sea sick pills (and that was the Producer alone) later, team IPM created the ‘Choose Fun’ campaign for Carnival Cruise. Shooting on a cruise-liner at sea, with hundreds of guests had its challenges, but it absolutely added to the fun…..the 80’s night will live with the crew forever!!


Photographer – Neil Bailey

Producer – Helen Doick

1st AC / Digital Wrangler / Operator – Stefan Wellsmore

H&M – Nicola Burford

Talent Agent – Exquisite.

Client – Carnival

Agency – Mercer Bell

AD – Paolo Meucci

Senior AM – Ashley Wall

ING Bank

Team IPM had a blast shooting the 15″ and print ‘Living Super’ campaign for ING bank. With extra content also part of the campaign, to be released on all social platforms….no one can escape getting that niggling feeling they should be shifting to ING superannuation.

Duration – 15″ Living Super TV
Client – ING Bank
Production Co.-  The Incredible Picture Machine
Producers – Helen Doick & Sam Allison
Director – Adam Kiers
Photograher – Adrian Cook
DOP – Ben Blyth
Digital Op – Oli Geier
FX – Dave Bowring
Art Dept. – Lydia Jane Saunders
Gaffer – Graham Dickson
HMU – Michelle Dube
Offline Edit – Glenn Urquhart
Colourist and Online Edit – Matt Fezz
Audio – Smith and Western
Talent – Shannon Riley at T&E Management

World Cup Hyundai

Hyundai celebrate the world cup kick off……come on Australia!!!
Photographer – Gary Sheppard
Client – Hyundai
Art Director – Rod Soares
Agency Producer – Warrick Nicholson

‘Italy’ by Adrian Cook

Earlier this year we ventured over to Europe for a project with Adrian Cook….. and because he just can’t help himself, he captured some of the beautiful scapes during the journey.


‘The Rich Parents You Never Had’

We get a bit excited when we see brands pushing boundaries a little, so it was great to see Home Building co: Porter Davis doing just this.
Neil Bailey shot the print segment to the ‘The Rich Parents You Never Had’ campaign, in collaboration with The Monkeys Melbourne and Prod Co The Directors Group. Check out the webisodes too:


We were dying for our Friday morning coffee…..thank god for the Delonghi in the office!!!
Delonghi Campaign shot by Andy Lewis for: De’Longhi Australia . Art Directed by @focuscreative and styled by @morganfood

Second Nature by Dean Golja

Words and Photography by Dean Golja:

The following images were shot for a poster campaign for “local sustainability ambassadors” members of the community recognised for their best practice when it comes to looking after the environment. The scenes were photographed over a few hours split up at various times after the studio sessions throughout the 3-day shoot. We were drawn to lesser known views of this principality renowned for its beaches. We thought these landscapes were equally as beautiful and more familiar to the locals.

Camera: Canon Mark 4 / Lens: Canon (90mm TS 2.8) Sigma 24-35mm 2 / Light: Natural light.

‘Ritz’ by Mikkel Vang

It’s Friday and the IPM team are dreaming of here……’Ritz Carlton’ campaign shot by Mikkel Vang.



Andy Maccoll shoots for brand ‘Established Eyewear’. We love the play with colour……yer and also the abs!!

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All images are copyrighted by their respective owners 2019