Fraser Clements shot for the recent Tourism NZ campaign, by TBWA Sydney. This is our favourite from the series….EPIC!!
Agency – TBWA
Photographer – Fraser Clements
Creative Director – Katrina Alvarez-Jarratt
Writer: Chloe Saintilan
Art Director: Andrew Torrisi
Senior Integrated Producer: Lauren Reilly
Team IPM came together to create a 30 sec spot and print campaign for Hyundai ‘Get Lost’. Credits go to:
We love the recent campaign for NSW Ability Links, which is a government project that links people with disabilities and their families to carers in the community. These carers are in fact called ‘Linkers’. These incredible people are like “crusaders of care” embedded in our community, assisting and connecting with people that have the most difficulty in life.
Dean Golja captured some of these ‘linkers’ in their work as part of the campaign. Adrian ‘The Horse Whisperer’ from Moruya is one of these inspiring people who helps as a linker.
Here’s a transcript of what he had to say to Dean:
“I’m a cowboy who just loves horses and I’ve found different ways these animals can affect people.
This girl came to me on a first visit. She was six years old. She had a severe bout of depression. She was holding her mum’s hand while I was talking and I had my big horse Sovereign next to me. I asked the girl if she would just like to touch the horse on the nose and she burst into tears. She cried for a second or two, the horse picked up the vibe from the young girl; he took a step forward, lowered his head into her chest and snuggled in, causing her to pat the horse on top of the head. It was a beautiful moment…a transformation. I didn’t prompt the horse and didn’t even know it was going to do that.
After a little bit, she decided to walk around with the horse, her tears went away and joy just beamed from this little girl.
Her mother had sunglasses on and tears were streaming down her face from behind them.
I had to look away. It was a beautiful moment and I’ll never forget it, as long as I live”.
(transcript from Images United)
Andy Maccoll shoots Australia’s hottest new active wear label: www.adctiv.com Check out the BTS shooting Steph Raynor.
@sydwritersfest came to a close… with a plethora of incredible writers and speakers having popped into @adriancookphotography mobile darkroom.
Here is the first off the rank to share of the marvellous @yassmin_a this has to be our favourite in the @theincrediblepicturemachine office.
Steve Greenaway and the team at The Incredible Picture Machine created portraits for the Stockland Aspire Campaign, commissioned by CX agency Lavender. Credits go out to:
Photographer – Steve Greenaway
Producer – Helen Doick
Retoucher – Dave Mercer
Stylist – Lydia-Jane Saunders
H&M – Martin Bray and Michelle Dubé
Creative – Leighton Edridge