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Crusaders of Care

We love the recent campaign for NSW Ability Links, which is a government project that links people with disabilities and their families to carers in the community. These carers are in fact called ‘Linkers’. These incredible people are like “crusaders of care” embedded in our community, assisting and connecting with people that have the most difficulty in life.

Dean Golja captured some of these ‘linkers’ in their work as part of the campaign. Adrian ‘The Horse Whisperer’ from Moruya is one of these inspiring people who helps as a linker.

Here’s a transcript of what he had to say to Dean:

“I’m a cowboy who just loves horses and I’ve found different ways these animals can affect people.

This girl came to me on a first visit. She was six years old. She had a severe bout of depression. She was holding her mum’s hand while I was talking and I had my big horse Sovereign next to me. I asked the girl if she would just like to touch the horse on the nose and she burst into tears. She cried for a second or two, the horse picked up the vibe from the young girl; he took a step forward, lowered his head into her chest and snuggled in, causing her to pat the horse on top of the head. It was a beautiful moment…a transformation. I didn’t prompt the horse and didn’t even know it was going to do that.

After a little bit, she decided to walk around with the horse, her tears went away and joy just beamed from this little girl.

Her mother had sunglasses on and tears were streaming down her face from behind them.

I had to look away. It was a beautiful moment and I’ll never forget it, as long as I live”.
(transcript from Images United)


Andy Maccoll shoots Australia’s hottest new active wear label: Check out the BTS shooting Steph Raynor.

Sydney Writers Festival

@sydwritersfest came to a close… with a plethora of incredible writers and speakers having popped into @adriancookphotography mobile darkroom.

Here is the first off the rank to share of the marvellous @yassmin_a this has to be our favourite in the @theincrediblepicturemachine office.

#portraits #tintype #yassminabdelmagied#theincrediblepicturemachine @thestudio.syd #sydneywritersfestival



Steve Greenaway and the team at The Incredible Picture Machine created portraits for the Stockland Aspire Campaign, commissioned by CX agency Lavender. Credits go out to:
Photographer – Steve Greenaway
Producer – Helen Doick
Retoucher – Dave Mercer
Stylist – Lydia-Jane Saunders
H&M – Martin Bray and Michelle Dubé
Creative – Leighton Edridge



Mikkel Vang shoots the H&M interiors summer 17 campaign. 



Director Hannah Hilliard

We are super excited to be collaborating with Director: Hannah Hilliard. Hannah has directed commercials globally for high profile brands including Intel, Adidas and Dettol. Stories on what we are up to to come……

Panadol Rapid

The team at IPM travelled to NZ to shoot a recent campaign for Panadol Rapid. Working alongside the fantastic Grey Worldwide Singapore and Curious.

Photographer – Adrian Cook
Producer – Geraldine Quinn
Agency EP – Brendan Cravitz
CD – Natasha Podogova


Beyond The Boat

‘Beyond the Boat’  is a Community Project developed by the Salvation Army, to help asylum seekers coming to Australia gain a sense of welcoming and connection at a time of difficulty. Dean Golja was commissioned to lead the project, this included teaching, documenting and exhibiting photographs from Iranian asylum-seekers, while they were on a bridging visa to become Australian citizens. The idea was: ‘To teach some basic principles of photography to five challenged individuals with no English, executing this in a “hands on” way,  focusing on some iconic locations around Sydney. The out come of the project was to hold an exhibition to the public, where the asylum seekers could show their work and journey.

Dean Said: “For me this project was really about the idea of hospitality and compassion, and how art can overcome the uncertainty and strangeness of feeling completely lost”.

This series of portraits was Aidin’s (asylum seeker) work, showing his learning and interpretation of the brief: ‘to capture the essence of Sydney’.

More on this project to come.


‘Marcus Hunting’

Andy Lewis’ portrait of ‘Marcus Hunting’ was a finalist in the 2017 Head On Photo Festivals Portrait Award. The exhibition of the finalists is showing at the Museum of Sydney until July 9th.  Andy gives a special thanks to Marcus, the people of Mata Mata and @limehousecreative for their help.


Ikea Summer

As the northern hemisphere heads towards summer, Ikea commision Mikkel Vang for their global annual interiors campaign.
Photographer: Mikkel Vang
Agency: Åkestam Holst, Stockholm
AD: Hanna Meijer
Styling: Hans Blomquist,
Props: Hans Blomquist
Local Production: Episode Media, Cape Town.

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